The rejection of two gay Superbowl spots this week has created quite the teacup tempest.
Sure, CBS has an obviously anti-gay and hypocritical ad policy that allows them to “refuse political ads while” taking .5 million for Focus on the Family’s 30-second anti-abortion ad.
Man Crunch then requested that the ad still be considered, in case a place opened up.
So far, the only one booked for the family audience is one starring Tim Tebow and underwritten by conservative evangelical Focus on the Family.
CBS spokeswoman Shannon Jacobs is quoted by CNN Money saying: After reviewing the ad, which is entirely commercial in nature, our standards and practices department decided not to accept this particular spot ...
" It's such a well-worn tactic, Advertising Age, the persuasion industry's magazine of record, this year declared a moratorium on coverage.
"It's an annual tradition that companies, who likely don't even have the money to spend on an actual Super Bowl spot, find willing suckers in the media who give them some free PR," Ad Age wrote.