In the fall of 1964, on a visit to the World’s Fair, in Queens, Lewis Altfest, a twenty-five-year-old accountant, came upon an open-air display called the Parker Pen Pavilion, where a giant computer clicked and whirred at the job of selecting foreign pen pals for curious pavilion visitors. Within a year, more than five thousand subscribers had signed on. It would invite dozens of matched couples to singles parties, knowing that people might be more comfortable in a group setting. They wound up in the pages of the New York subscriber.You filled out a questionnaire, fed it into the machine, and almost instantly received a card with the name and address of a like-minded participant in some far-flung locale—your ideal match. He called up his friend Robert Ross, a programmer at I. M., and they began considering ways to adapt this approach to find matches closer to home. “This loser happens to be a talented fashion illustrator for one of New York’s largest advertising agencies.They’d heard about some students at Harvard who’d come up with a program called Operation Match, which used a computer to find dates for people. She makes Quiche Lorraine, plays chess, and like me she loves to ski. ” One day, a woman named Patricia Lahrmer, from 1010 WINS, a local radio station, came to to do an interview.A year later, Altfest and Ross had a prototype, which they called Project , an acronym for Technical Automated Compatibility Testing—New York City’s first computer-dating service. She was the station’s first female reporter, and she had chosen, as her début feature, a three-part story on how New York couples meet.Dating website Ok Cupid purposefully set up bad matches to see how people would behave.The site was unapologetic about the experiments, despite controversy over Facebook's study to test if it could manipulate users' emotions."Ok Cupid doesn't really know what it's doing," wrote Ok Cupid president Christian Rudder in a blog post Monday.
In a way, the questions are even more important than the profile you fill out in that they determine your “match” rating with potential dates. The questions are user-written, and as of two years ago, there was a pool of some 257,000 to draw from.”The tendency is to surface-level read this question as, “do you prefer that women shave their legs? But the word doing all the actual work in that question is “obligation.” If you believe that women are obligated to do anything due to their gender, whether that thing is make you a sandwich or personally change the oil in your car, congratulations: you are a (possibly unwitting) misogynist.I want to give Ok Cupid users, especially the apparent misogynists, the benefit of the doubt here.For instance, back in 2011, the founders noted that the answer to the question “do you like the taste of beer?” was the single best predictor of the same person’s answer to the question “would you have sex on the first date?